Spover
BACKGROUND
Spover is a sales performance platform built to help sales development representatives (SDRs) increase their sales efficiency.
Spover is looking to enhance deal visibility and accountability through data visualization.
BUSINESS NEED
Leadership recognized the need to improve customer value and strengthen retention by enabling sales teams to deliver greater impact.
GOAL
Empower sales team managers to coach their team and sales development representatives (SDRs) to find opportunity to boost their sales performance.
CHALLENGE
IDEATE
I brainstormed ideas together with the team and we reviewed our challenge and business insights to discover opportunities.
TOP-VOTED THEME
Allow sales development representatives and sales team managers to find sales opportunities.
OUTCOME
A new visualization experience for both sales development representatives and sales team managers is a large opportunity.
HYPOTHESIS
SOLUTION
I modernized the user interface, went through various iterations, and came up with the following solutions:
Opportunities Page - Sales Development Representative View
PROBLEM THIS SOLVED
Allow SDRs to find new opportunities by identifying accounts that need more attention or are in good standing.
WHY IT MATTERS
SDRs can focus their time and energy on accounts that have good deal scores and are at the latter stages of the sales pipeline.
Opportunities Page - Sales Team Manager View
PROBLEM THIS SOLVED
Empowers sales team managers to be great coaches to SDRs within their respective teams.
WHY IT MATTERS
Sales team managers can maximize chances of bringing in more sales for their team by identifying which SDRs may need support.
Column Management - Sort, Filter, and Show/Hide Columns
PROBLEM THIS SOLVED
SDRs and sales team managers have different ways of working and look at different data points.
WHY IT MATTERS
Focusing on customizability increases usability for our SDRs and sales team managers and helps them become more effective.
Sort, Filter, and Hide Column - By clicking column header of each column
Show Column / Hide Column - Drawer opens up when selecting '+' icon on right side of table.
IMPACT
APPROX.
customer retention increase
UP TO
faster task completion time
UP TO
page utilization